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# Kristine Cho

## Sitemaps

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## Pages

- [Home](https://kristinecho.com/) - Kristine Cho I am a Behavioral Marketing Ph.D. Candidate at the Haas School of Business, University of California, Berkeley. My research focus is on judgment and decision-making. Specifically, I am interested in conversational inference—when and why people infer more than the literal meaning of a statement—and how this impacts decision-making, along with implications for marketing
- [CV](https://kristinecho.com/cv/) - CV You can download my CV here. Kristine Cho CVDownload
- [Current Research Projects](https://kristinecho.com/current-research-projects/) - Current Research Projects Publications and Invited Revisions Cho, K. Y., & Critcher, C. R. (2025). Doubling-back aversion: A reluctance to make progress by undoing it. Psychological Science, 36(5), 332-349. [link]People prefer to continue on a route that they know is longer than retrace their steps to take a shorter route Cho, K. Y., Baum, S.
- [Hobbies & Interests](https://kristinecho.com/hobbies-interests/) - In my free time, I like to write novels. To make behavioral economics more accessible to a wider audience, I wrote a Korean webnovel about a princess who uses behavioral economic principles to help those around her.
- [Contact](https://kristinecho.com/contact/) - Contact me at kristine_cho@berkeley.edu, or fill out the form below!